Do you know the Moschino fashionhouse? 


Unfortunately, this Italian fashion designer is not alive, but of course the fashionhouse has not been closed after his death.


This shop has been made for them. During the planning I had opportunity to have discussions with the representative of Moshino-house.


In fact they dictate anti-fashion, their philosophy is: nothing is like as it appears, one always has to have a look at the other side. In their opinion taste as such does not exist.


The design of the shop completely falls in line with the ideas of the customer. We enter a theatrical, surrealist world, so to speak the world of fashion…